The Washington Rural Health Collaborative would like to welcome Geri Forbes, new CEO at Whidbey General Hospital to the Board of Directors! Geri Forbes hails from Doctors Memorial Hospital, a 49 bed rural hospital in Perry, FL, where she has been the CEO since Sept. 2012. Forbes is a seasoned leader in healthcare operations, strategic planning and performance improvement. Her career has evolved over the years from a leader on the physician practice management side of healthcare to a senior leader in the hospital continuum of care environment. She has worked as a Hospital Service Line Design and Development Administrator and as a Senior Consultant with General Electric Medical Systems, in their Leadership Development Division. Geri joined Tallahassee Memorial HealthCare in 2004 as Administrator of Medicine Services and served in this role for 6 years, after which she assumed the role of Regional Administrator at TMH, with a focus on Population Health and Regional Development. In 2011 Geri co-developed the TMH Transition Center. The Transition Center is a short term multi-disciplinary outpatient Medical Home for patients without an established primary care physician. Geri has Masters is in Healthcare Administration, with a concentration in Rural Health and Telemedicine.